The data, papers, and field reports behind Generative Engine Optimization. Citations included — because in AI search, that's all that matters.
ChatGPT hit 800M weekly users. Google dropped below 90% market share. Gartner forecasts a 25% drop in traditional search by 2026. The data behind the shift.
Read the full analysis58.5% of US Google searches end without a click. AI Overviews cut organic CTR 61%. Publishers are bleeding traffic. What the data means for SEO-dependent brands.
Princeton's peer-reviewed GEO paper found that specific content tactics can boost LLM citation rates by up to 40%. A walk-through of what they tested and what worked.
Five concrete content tactics - drawn directly from the Princeton GEO benchmark - that produce measurable lifts in LLM citation rates across ChatGPT, Claude, and Perplexity.
